REALME / CAPTURE THE LIGHT
CLIENT
GOAL
realme is a technology brand that specializes in the production of smartphones and smart devices that change accepted standards. The brand was founded on May 4, 2018 (Chinese National Youth Day) by Sky Lee.
Reveal the camera capabilities of realme 9 Pro in low light conditions.
WORK DONE
In addition to filming the video for this advertising campaign, Vladimir took a series of photos using a realme 9 Pro smartphone in low light conditions.
To accomplish this task, we offered the client to involve a professional photographer and popular Instagram influencer Vladimir Tashlanov.
The video script was divided into several key scenes: attempts to capture natural night light in an urban environment, analysis of the works that are already present in the social networks of other users, a trip to the mountains of Dombay, where there are no extraneous light sources and it is possible to plunge into real darkness to demonstrate the possibilities of the camera in low light conditions.
We also had to catch the sunrise in the mountains to show the dynamic range of the camera of the realme 9 Pro smartphone.
The video script was divided into several key scenes: attempts to capture natural night light in an urban environment, analysis of the works that are already present in the social networks of other users, a trip to the mountains of Dombay, where there are no extraneous light sources and it is possible to plunge into real darkness to demonstrate the possibilities of the camera in low light conditions.
We also had to catch the sunrise in the mountains to show the dynamic range of the camera of the realme 9 Pro smartphone.