REALME C21 CAMPAIGN
CLIENT
GOAL
realme is a technology brand that specializes in the production of smartphones and smart devices that change accepted standards. The brand was founded on May 4, 2018 (Chinese National Youth Day) by Sky Lee.
It was necessary to develop a campaign with bloggers and photographers who would reveal all the main features of realme C21.
WORK DONE
We started our work with exploration of the target audience of this line of smartphones, we identified the most relevant communication channels which could provide maximum audience coverage.
One of the tasks that we received from the client was to show that it is possible to take high-quality photos even on the most budgetary line of smartphones. To do this, we invited professional sports photographer Nikita Kliukvin and created a video with him, where he shared his impressions of the process of shooting on the realme C21 phone.
One of the tasks that we received from the client was to show that it is possible to take high-quality photos even on the most budgetary line of smartphones. To do this, we invited professional sports photographer Nikita Kliukvin and created a video with him, where he shared his impressions of the process of shooting on the realme C21 phone.
