realme smartphones

Commercial video production

Client

realme is a technology brand that specializes in the production of smartphones and smart devices that change accepted standards. The brand was founded on May 4, 2018 (Chinese National Youth Day) by Sky Lee.

Goal

It was necessary to develop a campaign with bloggers and photographers who would reveal all the main features of realme C21.

We started our work with exploration of the target audience of this line of smartphones, we identified the most relevant communication channels which could provide maximum audience coverage.

One of the tasks that we received from the client was to show that it is possible to take high-quality photos even on the most budgetary line of smartphones. To do this, we invited professional sports photographer Nikita Kliukvin and created a video with him, where he shared his impressions of the process of shooting on the realme C21 phone.

Work done

As a result, we managed to create an effective advertising campaign to promote the new realme C21 smartphone.

Results

In addition to the camera, we needed to show the excellent performance of this phone in its price segment. That is why we shot a video with the editor-in-chief of one of the leading portals about technology, cinema and video games for everyone, Danil Garashchenko. His task was to share his impressions of the realme C21 phone.

Realme C-series is the company's most budget line. The client needed to reflect the availability of the phone for the young part of the audience, so we created content with students, which was used on realme Russia social networks.

Since 2019

PE Beloglazov M.V.

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