LUX ROOF RACKS
CLIENT
GOAL
Lux carrier systems is the largest Russian manufacturer of roof rack systems for passenger cars of domestic and foreign production.
Produce content with company ski rider to promote roof boxes for winter sports.
WORK DONE
We developed a video script in which our main actor shows how he uses LUX products while riding in the mountains.

It was important to show the ease of use of products and, of course, the comfort that a potential user receives. With the help of a roof box on the car, he can carry his skies, backpacks and other sports equipment.